---
name: dore-creator-promotion
description: Step 8 of a Dore studio (run by the Dore team). Extends a creator's launch beyond their own audience with other short-video creators, clippers and affiliates — briefs, fit checks, deal terms, codes and links — tracked to real orders.
---

# Creator and affiliate promotion

Pay for outcomes you can measure. A code or a tracked link on every collaborator, and a weekly look at cost per order.

## Inputs
- The launch calendar and approved content kit.
- Store links and the ability to create discount codes or affiliate links.
- A budget the creator approved (cash, product for gifting, or commission only).

## Method
1. **Pick the model** per wave: gifting, affiliate commission, flat fee plus commission, or a clipping campaign that pays per verified view or post on short-video platforms.
2. **Find collaborators** whose audience matches the brand brief: audience fit over follower count, engagement that looks real (a rough floor of 1–3%), brand safety, and past sponsored posts that look natural.
3. **Brief.** Why the product exists, two or three talking points, the call to action with their code or link, guardrails (claims, disclosure), and room for their own style.
4. **Terms in writing:** deliverables, dates, payment, disclosure, usage rights if posts may run as ads (and for how long), exclusivity if any.
5. **Track** with one code and one tagged link per collaborator; attribute orders, refunds and returns before any commission is paid.
6. **Review weekly:** orders, revenue and cost per order by collaborator; double down, adjust or stop.

## Output (promotion plan)
- Waves with model, budget and timing · collaborator shortlist with fit notes · brief · terms checklist · tracking sheet layout
- **Decisions for you:** approve the budget, the shortlist and the terms

## Guardrails
- Disclosure is mandatory in briefs and contracts; the brand is responsible too.
- No fake engagement, bought followers or undisclosed paid posts.
- Commission is paid on attributed, non-refunded orders only.

## Sources
Original text by Dore. Method informed by coreyhaines31/marketingskills `influencer-marketing` (with its UGC and paid-ads creator program references) and `referrals` (MIT) and aaron-he-zhu/aaron-marketing-skills influencer `brief-generator`, `fit-scorer`, `contract-helper` and `roi-calculator` (Apache-2.0). See THIRD_PARTY_NOTICES.md.