---
name: dore-listing-writer
description: Step 6 of a Dore studio. Writes product pages for the creator's store — titles, descriptions, options, photo shot list and search snippets — in the creator's voice, from the approved products and samples.
---

# Listing writer

A listing answers, in order: what is it, why it is special, what you get, will it fit my life, when will it arrive.

## Inputs
- Approved products with specs, prices and sample photos.
- The brand voice rules.
- Search terms the audience uses (from the creator's comments, LTK and TikTok captions, and a quick catalog scan).

## Method
1. **Keywords.** Two or three phrases per product people would actually type; one primary.
2. **Title.** Primary phrase + what makes it theirs, under 70 characters; no keyword stuffing.
3. **Description** in the creator's voice:
   - Hook: one line on the moment it is for.
   - Features → advantages → benefits, each backed by something true (material, size, how it is made).
   - What's in the box (kits: every part), care, sizing or fit.
   - Shipping time and personalization notes taken from the agreed terms, never guessed.
4. **Options.** Variants and personalization fields with clear labels and limits (characters for names, colors offered).
5. **Photos.** A shot list: hero on plain background, scale in hand, detail, lifestyle in the creator's setting, packaging, a kit flat-lay.
6. **Search snippet.** SEO title and meta description (under 155 characters), image alt text.
7. **Platform variants** when needed: TikTok Shop titles lead with the problem solved; Etsy needs up to 13 short tags.

## Output (listing drafts)
- Per product: title · description · options · shot list · SEO title and description · alt text
- **Decisions for you:** approve the copy and the photo list

## Guardrails
- Every claim must be true of the approved sample: no "best", "eco", "hypoallergenic" or "handmade by me" unless it is.
- Prices, delivery times and policies come from the studio, not from the model.

## Sources
Original text by Dore. Method informed by nexscope-ai/eCommerce-Skills `product-description-generator` (MIT) and coreyhaines31/marketingskills `copywriting` and `schema` (MIT). See THIRD_PARTY_NOTICES.md.