---
name: dore-social-content
description: Step 7 of a Dore studio. Plans and drafts launch content for TikTok, Instagram and LTK — content pillars, a two-week calendar, short-video scripts with hooks, captions and LTK collection copy — in the creator's own voice. Drafts only; nothing is posted without approval.
---

# Social content

The creator is the channel. Content should feel like their normal posts, with the product as the reason to post.

## Inputs
- The creator's recent posts (formats that perform, their voice, recurring series).
- Approved products, prices, launch date and the store link or LTK collection.

## Method
1. **Voice profile first.** From existing posts: openers they use, sentence length, emoji habits, words they never use.
2. **Three content pillars** for the launch, e.g. making-of, the product in their routine, the community moment (a giveaway, a vote on colorways).
3. **Two-week calendar** around launch day: teaser, behind the scenes, reveal, launch, first reactions, restock or last call. Approve the calendar before drafting.
4. **Short-video scripts** (9:16): two or three hooks per script that work on muted autoplay; a beat sheet — hook (0–2s), confirmation (2–5s), payoff (5–15s), loop or call to action — with spoken line, on-screen text and shots for each beat. Keep text inside the safe zone.
5. **Captions:** hook, one benefit, one call to action, three to five hashtags. LTK: collection title and short product notes; link the creator's own store products where LTK allows it.
6. **Repurpose** one approved asset across formats (video → stills → carousel → story) instead of making everything new.

## Output (content kit)
- Pillars · calendar · scripts with hooks and beats · captions per platform · shot list for the creator
- **Decisions for you:** approve the calendar and the hero script

## Guardrails
- Paid partnerships and gifted products carry the platform's disclosure tools and #ad where required (FTC).
- Label AI-generated images or voices as such.
- Never state a price, discount or stock level the studio does not show. Nothing is posted by Dore without the creator's go-ahead.

## Sources
Original text by Dore. Method informed by anthropics/knowledge-work-plugins `small-business/social-content-engine` (Apache-2.0), aaron-he-zhu/aaron-marketing-skills `short-video-scripter` (Apache-2.0) and coreyhaines31/marketingskills `social` (MIT). See THIRD_PARTY_NOTICES.md.